A logo is a symbol that represents a company. It can be in the form of a word, emblem or sign that is unique and serves as a graphic identification of the company. The logo is placed on the company's products and used in advertising and merchandising.
The term “logo” appeared in the 19th century and was originally a combination of several characters of a typographic font. In the 20th century, the concept became broader and began to mean a stylized font spelling of the name of an enterprise.
The first logos were created as a way to identify a brand and differentiate it from others. Over time, the meaning of a logo has become more diverse, encompassing stylized company symbols.
Why do you need a logo? Despite the apparent simplicity of the idea, the logo plays a key role:
Sets the company apart from its competitors.
Helps protect copyrights on products or services.
Contributes to the successful promotion of products on the market.
Represents the values and mission of the company, creating its unique image.